From Chaos to Clarity — Let’s Tell the Right Story
I'm Ben Shotten, a communications and legal professional with a background that bridges digital media, law, and professional sports. Currently based in Philadelphia, I bring a cross-industry perspective shaped by more than a decade of experience in content strategy, communications, and audience growth.
I've led North American marketing efforts in the fast-paced iGaming industry, helped launch a startup sports marketing consultancy, and spent over ten years with Vinik Sports Group, parent company of the Tampa Bay Lightning. There, I oversaw digital engagement and strategic content through The Identity Tampa Bay, a digital media platform built to connect with emerging audiences. (Along the way, I also earned two Stanley Cup rings.)
Earlier in my career, I practiced law in Michigan, managing a diverse caseload across civil, criminal defense, and bankruptcy matters. I hold a BA from SUNY Albany, a JD from Cooley Law School, and a Master’s in Sports Administration from Canisius College. I recently sat for the Pennsylvania Bar Exam and am currently awaiting results.
Outside of consulting and legal work, I serve as an adjunct professor and enjoy staying on top of sports, media trends, and meaningful conversations about how to make complex ideas resonate with real people.
Let’s connect and explore how clear communication and strategic thinking can move your goals forward.
Ben Shotten
Fluent in Complex Ideas, Focused on Human Impact
I'm a communications and digital media veteran with over a decade of experience in content strategy, messaging, and audience growth. I also bring a legal education, five years of hands-on legal experience, and pending results from the Pennsylvania Bar Exam.
My goal is simple: to make sure people’s voices are heard by clarifying the message and making complex ideas easy to understand.
EXPERIENCE
2024 - Present
Freelance Consultant
I launched and consulted on club athletics eCommerce stores, managing product curation, marketing, and operations. Through targeted email campaigns, I boosted open rates to 45.5% and click-through rates to 7.8%. I also maintained a top-tier SpamAssassin score of 1, ensuring excellent email deliverability and engagement.
2023 - 2024
Marketing Manager, NA
Evolution Group
I directed digital marketing campaigns that boosted the company's market capitalization by 3.5%. By leading content distribution efforts and leveraging data-driven insights, I enhanced customer engagement and strengthened partner retention.
2012 - 2023
Vinik Sports Group
Senior Manager of Business Operations
(2021 - 2023)
Influencer and Production Manager
(2018 - 2021)
Media Relations Manager
(2012 - 2018)
At The Identity Tampa Bay (2018 - 2023), I led digital content strategies, boosting audience engagement by 65% year-over-year and achieving over 1 million yearly impressions across social media. I directed cross-functional teams, ensuring alignment between content, brand strategy, and business objectives while generating new revenue streams for clients. I also oversaw full-cycle content production for national brands, and drove successful digital marketing campaigns. Earlier, as Media Relations Manager at Tampa Bay Storm (2012 - 2018), I developed PR strategies that expanded the team's digital footprint by 7% and secured top-tier media coverage, including with ESPN and CBS Sports.
2014 - Present
Adjunct Professor
Cooley Law School
I provide in-depth instruction on Sports Law and compliance, offering valuable insights into the legal framework that impacts the sports industry. I utilize virtual platforms and learning management systems to create an engaging digital learning experience, ensuring that students receive comprehensive, up-to-date knowledge on the subject.
2008 - 2012
Attorney
(2009-2012)
Clerk
(2008-2009)
Grewal Law PLLC
As an attorney from 2009 to 2012, I independently managed a diverse caseload, representing clients in civil, criminal, and bankruptcy matters. This experience gave me valuable insight into the operations and business needs of organizations, allowing me to deliver tailored legal advice and strategic solutions aligned with clients’ goals. From 2008 to 2009, I served as a clerk, providing case support, handling filings, and drafting pleadings.
EDUCATION
2016
Columbia University
Certificate in Sports Industry Essentials
2011-2012
Canisius University
Master's Degree in Sports Administration
2005 - 2008
Cooley Law School
Juris Doctor
2001 - 2005
University at Albany
Bachelor's Degree in History
SKILLS
Content Strategy
Leadership and Team Building
Cross-Disciplinary Communication
Legal Research & Analysis
Strategic Thinking
Storytelling & Messaging